True Vet Value is software you embed, not a lead marketplace. You place a calculator on your own website. Veterans use it to understand their own numbers. The people who complete it become your leads, in your account, on your domain.
The three things that matter
- You own the lead. Every capture belongs to your tenant. It is never sold, shared, or shown to another partner.
- It is educational, not advisory. The calculators return estimates from inputs the veteran controls. No rates, no APRs, no quotes, no recommendations.
- It is a publisher relationship. You pay a license fee and per-unlock pricing. There is no referral fee, no revenue share on closed business, and no payment tied to the settlement of any transaction.
What it is not
TVV is not a lender, not a broker, not an insurance agency, and not a registered investment adviser. It does not originate, place, or refer business. See Compliance → What TVV Is and Is Not for the full framing you can hand to your compliance officer.
True Vet Value is not affiliated with or endorsed by the U.S. Department of Veterans Affairs.