/Leads

Leads

How leads are classified, what unlocking gives you, and how to get them into your CRM.

Updated Jul 29, 2026

Everything about the lead lifecycle: classification, unlock, the veteran-facing report, and export.

In this section

Lead Tiers Explained — three tiers, three attribute sets, one price each.
Unlocking a Lead — what you see before and after.
The Veteran Report — what your prospect received from you.
Exporting Leads — CSV and CRM handoff.

In this section

Lead Tiers Explained

Three tiers priced by what is known about the lead — not by how good it is.

Unlocking a Lead

What you can see before you pay, what unlocking reveals, and why unlocks are final.

The Veteran Report

What your prospect received, why it is web-first, and how engagement with it feeds tiering.

Exporting Leads

CSV export, field mapping, and the deduplication rule to configure in your CRM.

PreviousRotating or Revoking a Keyhttps://truevetvalue.com/docs/keys-and-domains/rotating-a-key/

NextLead Tiers Explainedhttps://truevetvalue.com/docs/leads/lead-tiers-explained/

True Vet Value is an educational publisher and software provider. We are not a lender, mortgage broker, insurance producer, or investment adviser, and we never sell leads. None of this is legal advice. Your own counsel makes the call for your firm.

True Vet Value is not affiliated with or endorsed by the U.S. Department of Veterans Affairs.